Home to a flourishing online community of content creators, brands, and individuals, Instagram is always looking for new ways for users to engage with their platform. Their latest feature, Reels, takes this to a new level with a whole new way of creating content, adding music, AR effects, and a swath of other creative tools.
Boston ad panel displaying ad for Instagram's new feature Reels
Instagram’s campaign is currently running across JCDecaux’s digital networks in Boston, New York, and Chicago, including Oakbrook Shopping Center. With larger than life digital screens in all three markets, and slow and full motion capabilities in New York and Chicago, our advertising screens are the perfect medium  to highlight the dynamic capabilities of Reels.
This campaign also comes just as the social media platform rolls out one of their biggest updates in a while, including a restructuring of how users interact with the existing features. Choosing to run their latest campaign on JCDecaux’s digital OOH network across New York, Boston, and Chicago speaks to the mediums ability to reach both the masses and Instagram’s core audiences.