Launching on International Women’s Day, this NYDN campaign features a variety of women and their online platforms for the kickoff of Spotify Equal. This new initiative introduces the Equal Hub, a space on the service which is dedicated to curating the content of female artists, streamlining users’ efforts to exercise their support.
Each of the creatives feature one of many women who is showcased on the Hub, from musical artists to podcasters to activists in between. The campaign tagline ‘flex your power to listen’ entices streamers to listen by empowering their sense of agency, which is furthered by the call-to-action at the creative’s base. These eye-level OOH advertisements are reaching city dwellers, many of whom listen to audio via mobile when they are on-the-go.
Spotify tapped into the story-telling capabilities of digital OOH to fully develop this momentous campaign. Multiple creatives featuring prominent quotes and a standard tagline built a common theme across a large cityscape, engaging consumers with an ongoing narrative.