Heineken is targeting Coachella and Formula 1 attendees with airport advertising at LAX and MIA.
It’s (almost) summer and it’s time for some of the year’s most anticipated events. From sporting events to spring breakers to superstar headliners at music festivals, fans are traveling and JCDecaux Airports are reaching them.
Heineken, LAX
Advertisers like Heineken are taking advantage of these networks to make a big impression with fans at two major events: Coachella and Formula 1 Miami Grand Prix. In the slammed Los Angeles International Airport, oversized static banners are front and center with arriving passengers. This is a fantastic opportunity for this popular beverage brand to be top of mind with festival-goers looking to relax, unwind, and crack open a can during the weekend’s performances (and The Weeknd’s performance too).
Heineken, MIA
Heineken isn’t limiting themselves to one event though. This savvy advertiser is using our advertising partnership to greater effect by targeting travelers on both sides of the country. With 9 airports in major markets across the county, these networks reach a wide variety of popular events.
Formula 1 is gaining popularity across the U.S. and it’s all leading up towards the end of the season. The Miami Grand Prix is huge for fans of this sport and like all sporting events, beers and other refreshments are crucial for fans in the stands. As an official partner of the event, Heineken is using our digital advertising placements in the gateway to Miami to extend their reach beyond the event itself and create an experience that extends from touchdown to takeoff.