The advent of the skincare routine has finally reached the airport environment, with D2C brands at less luxury price points taking to our advertising networks.
Beauty and appearance has been important to consumers for eons, but over the past decade, the world has seen interest in skincare skyrocket; from the influence of online “skincare routines,” accessibility of science and product information, and the interest among increasingly younger audiences, skincare spending is here to stay. In 2024, the global skincare market is forecasted to earn a revenue of $186.6 billion and continue growing through 2028 at least.
Banana Boat - Miami Concourse Digital Spectacular
Banana Boat - Miami Prestige Digital Network
Banana Boat - Orlando Baggage Claim Prestige Digital NetworkHot weather in late March means summer starts early in Florida. Across Miami and Orlando, spring and summer breaks bring both college students planning to party on beaches and families looking to unwind outside. These are prime audiences for Banana Boat’s campaign promoting their newest product, a convenient spray-on sunscreen. Airport wide coverage in both MIA and MCO means the New Way to Spray’s prominent headline reaches 100% of travelers into the sunny destinations. With increasing competition in the skincare and sunscreen markets, this campaign ensures Florida-born Banana Boat won’t be burned this summer.
As the self-proclaimed “Iconic Travel Skincare Essential,” Summer Fridays’ Jet Lag Mask is a perfect fit for Los Angeles International Airport’s iconic digital spectaculars. With unmissable displays in key high-traffic zones throughout the airport, this campaign ensures 100% reach among LAX travelers this April. Heading into the summer peak travel season, contextualizing their airport advertising campaign with a travel-specific product is sure to convince consumers to combat dry plane air with Summer Fridays. Perfect for “Hydrated Skin Wherever Your Destination.”
Banana Boat and Summer Fridays are both in the most sought after skincare categories: a study by Drive Research found that moisturizers (93%), cleansers (85%), and sunscreens (83%) are the most commonly used skincare products across the world. However- consumers are more selective, on average, women will trial a product for 2-3 months to test for visible results. Brands must work hard to both beat the competition for space in the medicine cabinet- and ensure that that products will deliver on promises in order to stay there. This work is worth it- in 2021, it was estimated that the average American will buy skincare for 47 years and spend $322.88 annually for a lifetime value of $15,000.