Holographic projections in Warsaw Airport creates relaxing environment for travelers
Polish real estate development company Asbud Group partnered with JCDecaux to promote its new residential and commercial projects, called “Towaroma Towers.”
The experiential space was transformed into a ‘relax zone’ at the airport to promote Asbud Group’s offering of modern and luxury spaces. The space included cozy lounge chairs for travelers to unwind, as well as smoke features and a hologram. The hologram projected different images of the Towaroma Towers and passengers could interact with the projection by shifting the images with their hands.
This innovative activation caught the eyes of passersby and allowed travelers to relax prior to their departure.