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Smart Water is making a splash at Los Angeles International Airport! To combat the summer heat and stay hydrated throughout their flights, Smart Water is drawing in passengers prior to boarding.
This major water brand is leveraging the power of OOH to raise awareness and target travelers. Running full-motion creative into highly trafficked terminals at LAX, Smart Water’s “Rehydration and Smarter Living” campaign garners maximum impressions, spreads brand awareness, and successfully drives consumers to purchase a water before takeoff.
According to Travel + Leisure, the 10 most popular items purchased in airports mainly consist of water brands, with Smart Water in the top 2. By utilizing JCDecaux’s prestigious full-motion digital screens, Smart Water can effectively stand out among competitors in the airport and remain on consumers’ minds as they purchase pre-flight goods.