The City of Somerville embarks on a branding campaign to bring more business to the area via a digital campaign at Boston Logan International Airport.
The City of Somerville has launched an ambitious digital advertising campaign at Boston Logan International Airport, leveraging the cutting-edge capabilities of JCDecaux's prestige digital network. This strategic move aims to boost the local economy by attracting entrepreneurs and business visionaries to Somerville, a vibrant neighborhood within the Boston metropolitan area.
The City of Somerville's digital campaign emphasizes the neighborhood's unique advantages, with visuals and copy alluding to its rich cultural heritage and proximity to downtown Boston, its rich cultural heritage. As a growing suburb just outside of Boston, the city is leveraging JCDecaux’s digital advertising networks to raise their profile and reach tourists and business travelers alike.
One of the standout benefits of JCDecaux's prestige digital network is its comprehensive coverage throughout Boston Logan International Airport. The digital displays are strategically placed in high-traffic areas, including check-in counters, security checkpoints, baggage claim areas, and departure gates. Repeat ad viewing reinforces the City of Somerville's message and increases the likelihood of it resonating with potential business leaders.
Somerville’s savvy advertising campaign is riding the return of business travel to boost the effectiveness of their local tourism campaign. Supported by the return of in person meetings, conventions and events, and Bleisure travel, the Global Business Travel Association (GBTA) projects that global business travel spending will reach a record $1.48 trillion by the end of the year.
Boston Logan International Airport is one of the key transit points for these travelers- according to Neustar U.S. mobile phone data, the busy international hub ranks 2nd nationally for Business Decision Makers, reaching 40.8M individuals in this audience in 2023. By positioning Somerville's message across JCDecaux's digital network in this crucial through point for traveling professionals, the campaign effectively reaches its core demographic of potential entrepreneurs looking for new opportunities.
By choosing to advertise on JCDecaux's prestige digital network, the City of Somerville is making a powerful statement about its commitment to economic rejuvenation and its readiness to welcome new businesses. The full airport coverage, combined with high visibility and repeated exposure, ensures that the campaign reaches a broad and influential audience, ultimately positioning Somerville as a prime destination for new business ventures.