San Antonio Winery is reaching young, affluent travelers from coast-to-coast.
Southern California based San Antonio Winery is spreading some holiday cheer at LAX and EWR this season! As one of the oldest and largest producing wineries in Los Angeles, San Antonio Winery is letting travelers know that they are here for those “not so silent nights.” Showcased on large banners at Los Angeles International Airport and Newark Liberty International Airport, the 100+ year old winery is promoting their Stella Rosa wine, which is created and produced in Northern Italy.
With increasing alcohol sales since the start of the pandemic, Millennials have been purchasing alcohol more frequently. In response, San Antonio Winery chose to team up with JCDecaux to effectively reach their target audience of young affluent travelers. According to data collected from Nielson Scarborough, 67% of people who depart from LAX and 76% of people who depart from EWR drink wine. Utilizing the airport space, this coast-to-coast campaign gives the winery maximum exposure while adequately reaching passengers just in time for the holiday season.
Whether you are traveling to see your loved ones or celebrating over Zoom, this award-winning wine is the perfect way to celebrate the holidays!