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The month of August marks the beginning of the school year for teachers, kids, and adults who are attending higher education programs. A couple of advertisers are running seasonal back-to-school ads on our Chicago Digital Network to remind consumers of the need for classroom school supplies for the upcoming return.
Staples is running a classic creative featuring its products and Childlink is publicizing its school supplies drive for children in need. This exciting start to the new school year drives the masses to spend, with a recent OAAA survey finding that 60% of consumers are involved in BTS. Due to the in-person learning disruption of last year, this year’s spending is predicted to set record sales. 67% of survey respondents said they plan to spend more than in 2020 and 77% of consumers reported that they will be spending more than $250 on BTS.
Whether it’s to get an edge on competitors like Staples or reminding parents to pick up extra school supplies for a good cause, our digital billboards provide an effective platform to reach the masses who will be actively shopping for BTS. The platform also reaches the target audience of BTS decision-makers. Adult expressway drivers heavily influence BTS purchasing decisions, solely making half of them and sharing another 1/3 as a joint decision with their kids.