Attracting the Mindful and Budget-Conscious Traveler
Today's traveler is not just seeking a change of scenery; they are pursuing a change of well-being. A strong 70% of individuals surveyed say that supporting their physical, mental, or spiritual health is either very or extremely important. This is a core motivator, with 45% of people planning trips specifically for wellness purposes. For fall travelers, this value is even more pronounced; they rank wellness ten points higher than their non-fall traveling counterparts.
Despite this focus on personal enrichment, travelers remain financially savvy. While 58% will make travel a budget priority in the next three months, they are also being cautious. This "financial literacy" is reflected in behaviors like choosing more affordable destinations, leveraging rewards points, and adjusting the frequency of their trips to stay within their means.