Apple TV+, Glossier, Air France, and FanDuel are executing impactful digital campaigns with live data integrations
From real time betting odds to season premiere countdowns, weather reports to live airline fares, leading advertisers are leveraging a full range of dynamic campaign activations with JCDecaux digital out-of-home.
OAAA reports that 40% of US adults including 45% of urban residents find dynamic OOH ads with timely information more interesting than typical ads. Additional insights from JCDecaux, Clear Channel, and Posterscope indicate that dynamic OOH features drive 19% more effective audience response on average.
While Air France offered ad viewers accurate pricing information on their direct New York to Paris flights- a first of its kind campaign for both Air France and JCDecaux, FanDuel is providing sports enthusiasts with live odds on current spreads for an optimized user experience.
And as Apple TV+ is driving anticipation for the season premiere of The Morning Show, Glossier is demonstrating their products’ natural glow in any weather.
In all, these dynamic activations offer highly relevant, contextualized messages that more effectively guide consumers through their purchasing journeys and maximize return on DOOH spend.
Learn more about JCDecaux’s dynamic DOOH capabilities here!