Fresh cut blooms have long been the gifting go-to for Mother’s Day and this year was no exception! To celebrate Mom this year, luxury floral arrangement company LuxeBloom designed a showstopping rose wall buildout on one of our Chicago bus shelters.
Magnificent mile pedestrians
With vibrant blooms visible from both directions, this stunning buildout was the perfect way to harness the head-turning ability of our out-of-home innovate opportunities for Mother’s Day. With a location right on the Magnificent Mile, Luxe Bloom’s rose wall was exposed to shoppers looking for gift ideas for their moms both on the days leading up Mother’s Day and the holiday itself. Prominently featuring both the company’s Instagram handle and holiday specific hashtag #DearMom, this campaign was designed to be amplified on social media as passersby stop to check out the roses.
Close up of campaign
Out of home innovate campaigns with JCDecaux offer endless opportunities for brand creativity. Unique and memorable campaigns like Luxe Bloom’s buildout create lasting consumer memories, and are especially powerful for major events like holidays, special product launches, season premieres and more.