Hoegaarden partnered with JCDecaux for an innovative campaign in New York that brought a breath of fresh air. The campaign promotes Hoegaarden’s original Belgian wheat beer. The bus shelters were transformed with a bench replacement shaped like a honey comb with flowers inside to give commuters the feel of being in a garden.
Hoegaarden also encouraged people to take pictures of the shelters and to tag them on Instagram to support the local art gallery, ArtBridge, and with every photo tagged or mentioned on Instagram Hoegaarden will donate $1 to the gallery. This innovative build and campaign was memorable and turned the heads of New Yorkers on their daily commute.