From Street to Screen: Advertising Builds Hype for Blockbusters

For today’s biggest films, the marketing journey begins long before audiences settle into their theater seats. In a crowded media landscape, Out of Home (OOH) advertising has become a powerful way for studios to generate buzz, build cultural relevance, and drive box office results. With high-impact creative in high-traffic environments, OOH gives movie marketers a physical presence in the real world and puts the brand where fans already are, on the streets where they live, work, and play.

 

Real World Impact: Connecting with Audiences in Their Everyday Environments

Our street furniture, digital billboards, and eye-catching campaigns (like wrapped shelters, buildouts, and immersive displays) help studios meet fans exactly where they are. These campaigns appear on the streets where people work and play, during their daily routines, and in the moments that lead up to moviegoing decisions.
With coverage across key expressways, neighborhoods, business districts, and cultural hubs, our combined network of digital billboards and street furniture ensures full-market coverage. This layered approach gives studios the power to blanket entire cities and their suburbs with messaging, reaching audiences across multiple touchpoints in a single day. 

Driving Awareness, Engagement, and Sales

These campaigns show how OOH works across every stage of the marketing funnel. It builds broad awareness with bold creatives and eye-level placements that get noticed: 71% of consumers notice digital place-based ads. It reinforces key details like release dates and theater locations where decisions are made. And it sparks engagement by turning ads into interactive or photo-worthy experiences that people talk about and share.
OOH campaigns don’t just capture attention, they drive behavior. In fact, 77% of consumers notice digital place-based ads on their way to in-store purchases, and 54% say these ads impact their final decision with a third of them purchasing movie tickets. The results speak for themselves: 80% of viewers take action after seeing a digital place-based ad, from watching a trailer to making a purchase.

Our OOH networks deliver visually rich storytelling across our cities drawing fans into the franchise’s world by amplifying digital and social marketing. These executions not only build visibility, with digital screens presenting high-energy movie trailers and unmissable, large, eye-level wrapped shelters but they also deliver deepened emotional connections and fuel opening weekend momentum with displays that bring them to life by adding 3D elements.

The First Act of the Audience Journey

Movie marketing is about more than visibility. It’s about emotion, story, and momentum. JCDecaux’s OOH network helps studios launch that journey early, before a single ticket is bought or a trailer plays on screen. From immersive street-level experiences to real-world brand integration, we help films become part of the daily lives of their audiences.
OOH turns heads, drives action, and builds cultural relevance. By setting the stage beyond the screen, it ensures your story is not just seen, it’s experienced.