From J-Lo to Kaia Gerber, JCDecaux’s Fifth Avenue inventory is featuring the many faces of fashion throughout the Fall/Winter Fashion Week of 2020. The advertising brands are maximizing opportunities hinged on both time and location in their latest New York campaigns. Strategically running campaigns during New York Fashion week, brands are building anticipation for the unveiling of their new designs in runway shows while simultaneously appealing to mass consumers on one of the busiest streets of the world.

By the nature of their location, many of these ads rely on the drive-to-store strategy. Fifth Avenue houses big-name luxury brands, as well as trendy up-and-coming labels. People who visit this shopping hub are initially interested in purchasing stylish attire, making them more likely to be influenced by the fashion ads of brands which have retail locations nearby.
During the madness of fashion week, premium labels are assuring that they are reaching mass consumers in midtown on our street-level inventory, as well as celebrities and influencers from all over the world.