At the start of 2020, real estate agency Berkshire Hathaway HomeServices ran a classic ad showcasing their business on our Chicago Digital Network. They continue to utilize the effectiveness of CDN during the quarantine, adapting their advertising strategy to our new way of life.
The company has recently run two relevant creatives including a COVID-19 related ‘Chicago Strong’ ad and a campaign featuring their new virtual open house tour service.
Running on our Chicago Digital Network, these campaigns are reaching the many people that continue to drive on highways during quarantine. Berkshire Hathaway has continuously utilized the cost-effective and mass-reach attributes of our digital billboards. The digital format allows for the brand to easily exchange their creatives, adjusting to the needs of consumers.