Amazing augmented reality campaign to capture commuters’ attention
JCDecaux and VIVIFI unveiled an augmented reality (AR) campaign on street furniture along the busy stretch of Orchard Road in Singapore. Commuters were able to interact with four imaginary AR scenes displayed on a digital advertising panel, which included a parachutist descending near the bus stop, a lion emerging from a bush, a dinosaur storming past and butterflies forming the VIVIFI logo.
The fun and engaging AR campaign added a futuristic, fun touch to the commuters’ routine, making VIVIFI’s launch in Singapore more memorable.