During the hot summer months, New Yorkers always dream of escaping the city and getting outside. Nature Valley is changing it up this season with their latest campaign and bringing the outdoors into the city.
Nature Valley innovate "Take In the Trail" with pedestrians
With JCDecaux’s first ever ceiling wraps and 100% share of voice on 10 NYC bus shelters from June 28th through August 8th, Nature Valley’s innovate campaign aims to provide city residents with an immersive outdoors experience this summer. Helping to create the illusion of being in the forest, creatives on both faces of the bus shelters feature greenery and invite viewers to take a nature break. Scanning the QR code paired with this call-to-action brings consumers to a virtual reality outdoors experience on Nature Valley’s branded campaign site. Users can explore trails, watch the sunset, find the “nearest nature,” connect their smart speakers, and more.
Nature Valley innovate ceiling view
Out of home is the perfect tie in for this type of innovative multimedia campaign. Larger than life creatives capture the attention of both public transit passengers and pedestrians with un-skippable ads, breaking through the digital burnout many consumers feel with online advertising. Direct calls to action such as Nature Valley’s QR code create genuine and memorable brand interactions and prompt consumers to interact with brands beyond the bus shelter.