Taking the Lead: OOH for Marathon Advertising

Once again, JCDecaux OOH proves its value as the Chicago Marathon’s preferred media platform

As the world’s fourth largest race by number of finishers, this past Sunday’s Chicago Marathon saw over 47,000 participants including the race’s one-millionth runner and an estimated audience of over one million spectators. 

From Southside to Lakeview to the West Loop, JCDecaux street furniture offered unmatched eye-level advertising opportunities ahead of and during this high-profile sporting event. 

Outdoor Advertising for Special Events

Our Chicago out-of-home network includes digital and static inventory directly along the 26.2-mile route in the heart of downtown, adjacent to the start and finish lines at Grant Park, and surrounding key transportation hubs.

For such events, OOH provides advertisers with the unique ability to engage a guaranteed high turnout of targeted consumers in addition to the general public.

Context and Strategic Brand Alignment

Beyond targeting running enthusiasts, leaders in athletic apparel like Nike, HOKA, and On leveraged this marketing opportunity to build authentic brand connections and awareness that will be inherently tied to a coveted industry event.

Learn more about our Chicago advertising coverage here.