The COVID-19 pandemic has drastically changed the healthcare industry and increased the use of telemedicine. Prior to the pandemic, 43% of health centers provided telemedicine compared to 95% of health centers using telehealth platforms currently. Talkspace, an online mobile therapy company, has teamed up with JCDecaux to reach consumers at Los Angeles International Airport and provide a customized discount for new users.
Talkspace is featuring Olympian Michael Phelps in full-motion advertisements on LAX’s all-encompassing video walls. Allowing users access to licensed therapists through their website or mobile app, Talkspace can help consumers get the help they need any time, no matter where they are. By offering travelers a special discount, passengers can receive $100 off their first session to see all that the online platform has to offer.
Choosing to advertise on JCDecaux’s larger-than-life video walls, Talkspace can customize their advertisements to cater directly to the LAX audience. Having flexibility with messaging as well as creative content, the mobile therapy company reaches their desired audience of on-the-go travelers and draws in new users.