Michael Kors promotes their new collaboration with Ellesse across JCDecaux digital near duty free.
Michael Kors is serving their new collaboration with Ellese across JCDecaux’s impactful advertising placements at Los Angeles International Airport!
Advertising in Los Angeles International Airport is a great addition to the fashion brand’s marketing campaign for this new partnership. The campaign is running across some of JCDecaux’s most premium opportunities in the airport including the Digital Brand Experience, a half a minute long tunnel offering 100% SOV to advertisers during the 5 minute passenger journey, and the 23’ Bon Voyage Wall, capturing all departing passengers.
Staying top-of-mind for shoppers is key for fashion brands in retail spaces crowded with competition. These post-security placements are located near the duty-free shopping area in LAX’s Tom Bradley International Terminal and are sure to guide the purchasing power of passing passengers towards the Michael Kors store!
Airport passengers are highly receptive to advertising messages and are looking to spend- according to Statista, 39% of U.S. passengers visited duty free shops in 2021. 59% of all visitors to duty free shops in 2021 made a purchase- a 2% increase over pre-pandemic! On average, U.S. passengers spent $154 each on travel retail and duty free purchases in 2019/2020.
Michael Kors and Ellesse’s exciting new partnership is sure to benefit from this exceptional brand exposure and proximity to point-of-purchase on JCDecaux LAX digital advertising!