Colleges and Universities in Texas are looking to OOH to increase their reach as students head back to campus! Due to a slight decline in applications caused by the pandemic, universities are ramping up Marketing efforts to attract students. They are optimistic that classes will be back to normal by the fall semester and resume full classes in person. With rapid vaccine rollout and loosening restrictions, students are ready to get back into the classroom and are looking for the best schools to do so.
 
The University of Texas at Austin, Southern Methodist University, Texas Christian University, and Abeline Christian University are partnering with JCDecaux to captivate travelers in Houston and Dallas airports! Running on full-motion, high-definition screens, these Texas schools are promoting their offerings and reaching their target audience in these major Millennial markets.
 
The University of Texas at Austin is being showcased on prestige digital LCDs at George Bush Intercontinental, William P. Hobby, and Dallas/Fort Worth International Airports, reaching students in top Texas cities!
 
SMU, TCU, and ACU are currently running on JCDecaux’s premium DOOH units at one of the busiest airports in the world who reached over 3 million passengers in January 2021, Dallas/Fort Worth International!