Following a turbulent 2022 "crypto winter," the cryptocurrency market has experienced a powerful comeback, fueled by significant events like the approval of spot Bitcoin ETFs, according to Associated Press. The TEXITcoin launch in Texas airports presents a unique opportunity to leverage this renewed investor confidence and strategically target a local audience of Texans. This combination of favorable market conditions and a keen understanding of its audience ensures the campaign will make a significant impact.
The Crypto Resurgence
Research from Attest shows that the largest factor in choosing a financial brand or product is trust- and this is sure to be even more influential in the historically turbulent cryptocurrency landscape. Out-of-home advertising has proven effective in building consumer trust- especially in younger generations; according to the same study, 60% of Gen Z agree that seeing outdoor ads for the financial industry adds trust and enhances credibility of these companies.
Local Campaigns Increase Brand Awareness
TEXIT’s campaign's success stems from its deep understanding of Texas's unique economic environment and strong local pride, ensuring its message resonates with a highly influential group of travelers. This innovative and targeted approach is designed to capture the attention of Texans, business professionals, and tech enthusiasts, capitalizing on the state's status as a major hub for corporate relocation. This is a highly effective strategy, especially in the financial industry – our Attest study showed that 65% of millennials agree financial products/services ads in relevant travel locations increase their awareness.
Tapping Into Texas Tech
TEXITcoin is also making a concerted effort to connect with Texas's thriving technology sector, a market as dynamic as the state itself. According to BCD travel data, Texas leads the top domestic states for business travel, providing a massive, highly mobile audience for the campaign.
The state has become a magnet for top engineering talent and hosts major industry events like the Houston Technology Summit and the North American Blockchain Summit in Dallas. While other national hubs like Miami are making waves with high-profile events such as the World Crypto Expo and the Blockchain Futurist Conference later in 2025, Texas's own tech scene is a dominating and vital part of the national landscape. By attracting this highly mobile and influential demographic, this campaign is a masterstroke—demonstrating a powerful strategy JCDecaux can replicate for innovative brands across its full network.
You can explore opportunities to target key Crypto events in Miami in our Miami International Airport brochure.