Who says baseball is out? The Chicago White Sox are finding marketing success with JCDecaux digital media!
While some may dismiss professional baseball as a fringe sport that’s lost its popularity to the likes of the NFL and NBA, Chicago remains a true ‘baseball city’ with two century-old teams each with their own dedicated fan bases.
In fact, baseball seems to be having a renaissance as MLB attendance is up 9% compared to the same number of games last year- the highest rate of growth since 1998.
To keep the momentum going, the White Sox are leveraging outdoor advertising throughout the city center and along key Chicago expressways. The team’s latest set of ads highlight the something-for-everyone baseball experience, informing viewers of special
This comprehensive media coverage allows the Sox to achieve broad marketing success in regards to general brand awareness and sales of tickets, concessions, and apparel.
Learn more about the White Sox' current promotions here.