San Francisco hosted SailGP’s Season 4 championship race, and JCDecaux OOH was there to amplify the excitement across the city.
SailGP, San Francisco Digital Kiosk
Thousands of paying spectators filled the stands on Marina Green overlooking San Francisco Bay to catch the action at last weekend’s SailGP Grand Final where teams from around the world raced catamarans for a grand prize of $2 million.
Ahead of Spain taking home the winning trophy, SailGP executed a multiformat outdoor ad campaign with JCDecaux’s iconic 17-foot tall kiosks across the city in order to fill the stands at this highly anticipated race.
SailGP, San Francisco Digital Kiosk
Information about SailGP’s throwdown race could be seen across San Francisco’s Central Business District surrounding Market Street via our brand-new digital kiosks. These sleek, ultra-modern and eye-catching structures allow for total creative flexibility including turnkey activation and programmatic integration.
SailGP, San Francisco Digital Kiosk
Meanwhile along San Francisco’s shoreline Embarcadero boulevard and promenade, SailGP took over several of our Static kiosks at 100% SOV to reach locals and visitors near the race’s location just off the marina.
SailGP, San Francisco Digital Kiosk
The inclusion of QR codes at eye level encouraged viewers to explore the details of this championship race and seamlessly purchase tickets from their mobile devices- a prime strategy for advertisers looking to drive action and attendance ahead of a special event
Explore more advertisers who leverage JCDecaux OOH ahead of special events.