According to a recent consumer report from OAAA and The Harris Poll, of the 77% of consumers in cities of 1M+ population that have recently engaged with an OOH ad, 43% have visited the advertiser’s website and 39% made a physical in-store purchase.
These findings prove that OOH is an extremely powerful advertising format that can drive traffic and subsequent sales when fully optimized.
These fashion-forward creatives are reaching consumers near the point of purchase at a time when they’re most receptive to advertisements. This is one of the main reasons why advertisers are using outdoor ad space to drive in-store traffic.
Advertisers’ utilization of directional OOH ads makes sense given its proven effects on campaign impact; according to a 2019 Nielsen study, of the 39% of consumers who noticed directional OOH ads, 20% immediately visited the business being advertised and 74% of those who visited made a physical purchase.
By partnering our top-of-the-line OOH inventory with well-thought-out campaigns featuring concise calls-to-action, top advertisers like these can drive consumer engagement and traffic to their website or physical store with measurable results.