Women’s luxury wear brand, Tory Burch, displayed its namesake’s Forbes cover feature on our New York City bus shelters. A story of strength and perseverance lies behind this cover photo, as the feature details the brand’s fight against the periling consequences of COVID-19 on the luxury retail industry. For eight months, Forbes closely observed the brand’s adaptations to tremendous challenges resulting from the pandemic. Over this journey, the business proved itself as resilient, as its leaders poured efforts into a versatile plan which could succeed in these trying times.
To share this tremendous story of dedication, the brand shared the feature on our prime New York City inventory, located on 5th Avenue. This street furniture is also more likely to reach an audience who is more inclined to fashion industry news, as 5th Avenue is one of the most prominent fashion districts in the nation.