Miami hosts the 2020 Super Bowl, attracting both advertisers and fans alike
The 2020 Super Bowl was hosted in Miami this year, attracting some of the nation’s biggest football fans into Miami International Airport (MIA).
Several advertisers took advantage of JCDecaux’s premium platform to get their brands in front of football enthusiasts from all over the country. Showcasing full-motion creatives on digital screens dispersed throughout the airport, Bud Light, Verizon, Marriott, and TikTok effortlessly captivated fans as they prepared to watch this year’s game. Other brands such as Burger King, Suntrust, and Visa, created unique and immersive experiences by fully dominating in jetbridges, the rotunda, and the international arrivals area.
Check out how they reached Super Bowl fans at MIA!