Mother’s Day weekend showed a pandemic air travel high with roughly 5 million travelers going through TSA checkpoints across the country. According to a AAA Travel forecast, 37 million Americans are expected to travel this Memorial Day weekend as air travel numbers have continued a steady upward trajectory. While domestic travel has been very high in recent weeks across the U.S., international travel is picking up more as destinations across the world are opening their borders to Americans.
In response to the high air traffic, major domestic and international tourist markets are looking to OOH to draw consumers in. Saint Lucia Tourism, Peru Tourism and New Hampshire Tourism are the latest boards of tourism who have teamed up with JCDecaux to attract consumers in busy airports across the country. By utilizing our airport advertising units, brands can take advantage of long wait times and remain top of mind throughout consumers’ journeys and beyond.
Saint Lucia Tourism is dominating Dallas/Fort Worth International Airport on a mix of digital and static units providing complete airport coverage. Showcasing throughout the interior and exterior of DFW, Saint Lucia Tourism is running on our prestige digital units, massive digital spectaculars, large format banners, jet bridges and an eye-catching exterior unit.
Peru Tourism is currently running on captivating digital spectaculars at George Bush Intercontinental Airport. By advertising on these massive digital units, Peru Tourism is able to customize their messaging and leverage full-motion creatives to allure travelers to this popular vacation destination.
New Hampshire Tourism is being featured on JCDecaux’s prestige digital network, full-motion digital spectaculars, an impossible-to-miss departure immersion zone and an exterior unit at Boston Logan International Airport, creating maximum exposure with full airport coverage.