During the Ace Hardware Convention and just a week before the DNC in Chicago, Traeger is taking the opportunity to bring ad viewers on both sides of the aisle together behind a common love of delicious food.
Directly outside of Chicago’s primary convention venue, McCormick Place, Traeger is promoting their signature grills among attendees of Ace Hardware’s Fall Convention with a humorous twist that references the timely election season.
Traeger, Digital Chicago Bus Shelter
In advertising, memorability is everything- and humor is a sure way to be memorable. Traeger is leveraging a lighthearted tone that acknowledges diverse political opinions and the connection we share when it comes to food. A study from Oracle found that 90% of consumers say they’re more likely to remember a funny ad and 72% would select a humorous brand over the competition.
Traeger, Digital Chicago Bus Shelter
Although not Traeger’s primary target, the upcoming Democratic National Convention taking place in Chicago is top-of-mind among not just city residents but much of the nation. And as is the case with any major event, the DNC is an ideal opportunity for advertisers to gain some critical visibility by joining the political conversation- even without taking any sides.