JCDecaux’s airports across the US continue to reach C-Suite executives, business decision makers, millennial business elites, and young professionals, making our digital and static airport networks the ideal way for B2B advertisers to reach their key audiences.
The rise of remote working and the advent of more flexible work schedules has led to an increase in people working from vacation spots or going on “work-cations.” These new digital nomads, working full time freed from the constraints of the office are taking advantage of short- and long-term rentals and traveling to new places to work.
Pent up demand has also led to a strong rebound in domestic leisure travel, with passenger counts approaching pre-pandemic numbers for popular holiday weekends. In early September, Labor Day weekend 2021 reached 90% of 2019’s passenger count for the holiday. While business travel has not returned to the same expectations as pre-Covid, many consumers currently traveling for leisure have key business-decision-making responsibilities during their 9-5s.
With long dwell and wait times, JCDecaux’s premium airport networks are perfect for B2B advertisers to get exposure among these crucial target consumers. JustWorks, an online payroll and HR software service, is taking advantage of this reach with a campaign in Los Angeles International Airport.
T-Mobile for Business is also reaching their key audiences with our airport properties! According to Neustar US Mobile Traffic data from August, IAH and DFW airports index 155 and 126, respectively, for Business Decision Makers. With vibrant creatives running across our larger than life digital spectaculars in these airports, T-Mobile is guaranteed to capture the attention of these top execs.
This newfound flexibility has opened up opportunities for workers to find fully remote jobs outside of their home cities. Globalization Partners is helping connect hiring managers to these flexible workers from all around the world with their online global hiring platform. The hiring service took to our impossible-to-miss Static Domination network in Dallas Fort Worth International Airport to reach key business decision makers and workers.
“Work-cations” are not the only result of remote working. After a year of virtual conference calls, business travelers are combating zoom fatigue and taking flight to travel to in-person meetings. Looking to reach these executives returning to travel, KPMG has partnering with JCDecaux Airport at MCO to promote KPMG Lakehouse, their center for learning, development and innovation for their partners and professionals.
Whether targeting professional elites traveling for leisure, employees looking to work from new settings, or executives returning to business travel patterns, JCDecaux’s airports help B2B brands reach crucial professional audiences.