Universal Pictures has partnered with JCDecaux to bring some brightness to the streets of New York, Chicago, and LAX Airport during this difficult time. 

This past weekend, Universal Pictures premiered “Trolls World Tour” online. Initially intended to be released in theaters and as a result of the global challenge, the Trolls movie was released for home viewing via multiple streaming platforms. The new title ranked number 1 across major online outlets such as iTunes and Amazon and generated 10 times that of a normal digital release. Even during a pandemic, the trolls are bringing some excitement to our new normal.
Although our presence in urban markets has coincided with stricter and prompter social distancing guidelines, life outside of the home has not come to a standstill. With essential workers and daily errands, JCDecaux has helped to generate great awareness for the “Trolls World Tour” release!
Running on premium digital screens and eye-catching static displays at LAX, the new Trolls movie has captured all passengers’ attention. In addition to LAX, “Trolls World Tour” ran in Chicago on our prestige digital billboards, as well as on our New York digital street furniture successfully reaching target demographics across key US markets.