Brands can unlock the brand-new opportunity that programmatic offers with JCDecaux Airport
Programmatic is an exciting new way to leverage flexibility and planning in the world’s most popular destinations. In premium airports such as Paris, Heathrow, and Sydney, the ability to target specific audiences programmatically elevates brands beyond traditional buys. Our programmatic capabilities in 36 airports in 10 countries allows us to activate global campaigns with ease. As awareness of this new capability grows, brands in the US like Destination Vancouver, WhatsApp, and HP are taking advantage of this to meet their advertising goals!
Recently, Destination Vancouver has taken advantage of JCDecaux’s extensive airport network by running programmatically on our Prestige Digital Network and Charging Stations in LAX. With high dwell times and an audience which is hyper aware of their surroundings - due to passengers constantly looking around at signage for directions to their gate, Destination Vancouver is in a prime location to achieve brand awareness.
With an objective of increasing awareness of their privacy and encryption software, WhatsApp is running on the same inventory as Destination Vancouver throughout Q4. This brand is leveraging the power of DOOH to reach its largest user base, 18-34 year old’s, by running in an airport which according to Neustar indexes 132 for this demographic.
Brands can also leverage the power of programmatic to instantly activate a campaign in multiple markets, as was the case with HP. Running in BOS, LAX, HOU, and DFW, which according to Neustar index 153, 149, 125, and 125 respectively for the Digital Nomad’s, HP is able to reach their ideal target audience.
The value that programmatic brings to brands is undeniable, and every quarter more companies are discovering this ability to unlock a new efficacy in their marketing campaigns.