Top advertisers in the realm of health and wellness look to January for increased consumer interest as the “new year, new me” sentiment returns in full force. Predictably, their target audiences will be flooded with brand messaging via crowded digital platforms like TV, online, and mobile. And while these ads are left to compete against skip buttons and scrolling, OOH effortlessly stands out among hyper-aware, on-the-move city dwellers.
Distinct product segments like gyms, home fitness, and health technology all find marketing success with OOH formats like JCDecaux bus shelters, newsstands and kiosks. This outdoor media reaches a mass audience who’s already paying attention to their surroundings and is likely to respond to ads that speak to their New Year goals.
OOH Drives Skincare and Beauty Purchases
Similarly, emerging and established cosmetic brands leverage JCDecaux OOH to drive consumer response near key points of purchase and beyond. In fact, our dense street furniture networks create the framework for brands to engage potential shoppers at multiple touchpoints throughout their day for likely repeat exposure that successfully primes and influences.
JCDecaux MallScape advertising reaches an equally diverse audience that’s already in the purchasing mindset. At the Beverly Center in Los Angeles, Woodfield Mall outside Chicago, and The Mall at Short Hills in affluent suburban New Jersey, cosmetic advertisers connect with ready-to-spend shoppers who want to feel refreshed in 2026 through thoughtful skincare.
Dr. Jart+
Inform an Increasingly Money-Conscious Audience
An ever-increasing cost of living means Americans are becoming more concerned with their current and future finances- and January is widely considered the most stressful time of the whole year with post-holiday setbacks, higher energy bills, and the impending tax season. And so, U.S. consumers are understandably very impressionable by finance-related advertising.
However, the typical U.S. consumer is also weary of trusting new companies and technology with their money. And while the actions of these companies will speak for themselves, OOH offers these brands a transparent, public-facing medium that not only reaches key employment and residential neighborhoods but does so without the use of online display ads and “junk” mail.