Fan-favorite brand, Absolut, is using its influential platform to encourage voting amongst Americans in this upcoming presidential election. Running on our New York digital street furniture, this timely campaign also acts as a reminder for voter registration, as deadlines are quickly approaching in many states.
Absolut is strengthening its relationship with its consumer base by demonstrating that it cares about the well-being of our country. Street-level advertising is an incredibly effective channel for this activist brand messaging, as it is relevant to every citizen who is eligible to vote in the United States. This critical communication is located on the congested streets of New York City, reaching high volumes of pedestrian an automobile traffic.