Watches of Switzerland is making a huge impact at The Downtown Manhattan Heliport. Taking over all interior advertising space and being the first advertiser to brand the tarmac, this luxury retailer reaches their desired audience of affluent, wealthy consumers.
Watches of Switzerland is making an impactful appearance in New York City at one of the most affluent travel platforms.
Completely dominating The Downtown Manhattan Heliport, the luxury retailer grabs full attention of all helicopter passengers. They are advertising on all static assets throughout the heliport and took it to the next level with a never-been-done-before tarmac painting! With passengers chartering helicopters to the Hamptons, upstate New York, and even to get to the NY and NJ airports quickly, Watches of Switzerland successfully reaches their target audience of luxurious travelers by partnering with JCDecaux at JRB.
With two of their four U.S. stores in Manhattan, consumers can head over to their SoHo and Hudson Yards locations after landing! Having an ambassadorial presence at this upscale heliport, Watches of Switzerland creates an unforgettable branding experience.
Check out the full Watches of Switzerland domination below!