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Brands are communicating their appreciation to front line fighters.
Chicago businesses are using out of home to express their gratitude to essential workers who are supporting the city during the pandemic. Many of these statements are authored by Chicago-native companies, including the White Sox, Rivers Casino, and the Museum of Science and Industry.A range of ‘Thank You’ campaigns are running on street furniture and digital billboards throughout the city. While most of the population continues to stay home, essential workers continue to travel to work on city roads and highways on which these campaigns are displayed. They see these messages daily as they continue to risk their lives to support coronavirus efforts.It is more important than ever for essential workers to know that they are appreciated and supported by their entire community.