Summer tourism is booming in JCDecaux’s urban markets, and local attractions are targeting this influx of visitors using our outdoor media networks.
The latest travel analysis from OAAA and The Harris Poll found that 89% of US adults plan to travel this summer, up from 85% in 2022. Of those, 63% plan to visit destination cities.
Additional findings from the NYC Economic Development Corporation indicate a surge of visitors to the Big Apple from June through September, with 23% more traffic to iconic Fifth Avenue landmarks, and a 27% spike in foot traffic from major flagship retail stores.
Meanwhile, research from Choose Chicago indicates an approximate 85% room occupancy as of June. Just this week, it was announced that Illinois achieved record-breaking hotel revenue over the past fiscal year with $308 million in revenue from July 1, 2022 to June 30, 2023.
These findings indicate a significant influx of tourists to top U.S. destinations during the summer season, as well as increased opportunities for attractions within these markets to achieve valuable awareness.
Out-of-home media is the most effective of means of engaging both tourists and locals, providing valuable inspiration for weekend activities, museums, and memorable experiences.
The density of JCDecaux’s advertising faces across city centers means access to these consumers near hotel clusters, top landmarks, and travel gateways while vacation activities are top-of-mind.