Leading vaccine manufacturer Pfizer takes to JCDecaux out of home media networks to spread awareness of their Covid-19 treatment just in time for the holiday and flu seasons.
Snowflakes, Santa Claus, and… the sniffles? Not every seasonal surprise is something to celebrate during the holidays. Pfizer is leveraging out of home media across the nation to spread awareness of their oral prescription treatment for Covid-19 in advance of the cold and flu season.
OOH is a Public Messaging Platform
It’s well known that the winter brings higher rates of infection from colds, flus, and other viral illnesses, but with Covid-19, staying abreast of vaccines and effective treatment is more important than ever. Despite gaining wide recognition as one of the main vaccine providers for Covid variants, Pfizer still must work hard to reach audiences to remain relevant and increase awareness of their latest innovations!
Public and private platforms can use out of home media to spread messages for public good, like Pfizer’s PSA about Covid-19 treatment, due to the platform’s mass reach. As a broadcast medium with high levels of visibility across both airports and street furniture, OOH advertising ensures your message will reach a wide audience.
Why Pharmaceuticals Make Sense in the Airport
Trust is a major factor in any purchase and an issue for the pharmaceutical industry. In 2021, only 20% of Americans said they trust pharma companies to provide reliable information. As the most trusted media format, OOH media campaigns are proven to boost a brand’s trustworthiness among consumers. In fact, 58% of surveyed consumers see ads on OOH as more trustworthy and relevant than any other platform- and exposure to brand messaging on the medium makes consumers 10% more likely to state they trust the brand.
Pharmaceutical advertising pairs well with out of home advertising to generate action. Data from the OAAA and Harris Poll shows that 79% of consumers are interested in seeing OOH ads related to pharma products, and 78% of consumers who saw this type of ad on an OOH format took action to engage. The top actions range from searching for more information online or from their doctor to sharing info among their networks or even making a purchase.
In addition to raising awareness within the general public, airport advertising reaches audiences with the power to recommend pharmaceutical products. According to a 2023 Gallup poll, nurses, doctors, and pharmacists are the #3 most trusted professions- and all four markets (Boston, LA, Houston, and Dallas) targeted by Pfizer for this latest campaign over index for air travelers in these professions.
Spreading Awareness with Street Furniture
Covid is relevant to everybody, not just air travelers. With campaigns on our digital networks in Chicago, New York, and Boston, Pfizer is dominating the Northeast with their seasonal safety messaging. A campaign of this size guarantees high reach and frequency that is sure to drive brand messaging through to the public!