Whole Foods is sparking the beginnings of holiday cheer with their Thanksgiving-centric ads on our Chicago digital billboards and bus shelter wraps. Picturing typical Thanksgiving foods, such as pumpkin pie, green beans, and turkey, viewers automatically associate the images with the first holiday of the season.
Bus shelter wraps bring the advertisements to eye level, capturing the gaze of pedestrians and drivers as they pass the Whole Foods monopolized shelters. The shelter creatives capitalize on their proximity to passersby by posting recipes alongside their coinciding images, so that people can cook the mouthwatering dishes.
Allowing for 8 alternating creatives, the digital billboard format develops a story, each creative displaying only a part of an iconic feast. These pictured foods are powerful symbols, as they annually reunite families across America as they celebrate their good fortunes.