As mask-wearing has become normalized across the country, many people are growing weary of the downsides which face-coverings elicit. Twitter is running an OOH campaign with JCDecaux, combatting mask fatigue across the public.

 Running on our Chicago Digital Network, these creatives feature Tweets from individuals who are comedically noting the upsides of having to wear a mask. This one-week campaign is dominating a short stretch of the Dan Ryan Expressway, occupying all seven spots across six digital billboards. The relatable creatives will have maximum impact within this 1-mile area, communicating to all drivers that wearing a mask is critical for the entire public. The digital billboard format allows for developed storytelling, offering advertisers the flexibility of multiple creatives which can be organized across of inventory in a deliberate fashion.