Advertisers leverage our Las Vegas private aviation media to reach Super Bowl audiences flying in and out of town for the big game- and Usher capitalizes on his half-time show hype to promote new concert dates in Miami.
The Luxury Football Experience
From notoriously expensive (and highly-in-demand) tickets to sightings of certain trending celebrities, the Super Bowl is one of the most elite events in North America. According to WingX, a market intelligence company, 882 private jets landed in Las Vegas during the big weekend.
With JCDecaux’s private aviation media networks, advertisers like Dior, Blue Heron, and Burberry can guarantee an audience with the most elite audiences attending the biggest sporting event in the nation by leveraging our media in McCarren International Airport’s private terminal.
Leveraging Viral Moments with Advertising
In the age of the viral video, celebrities can trend online for any number of reasons- from a paparazzi sighting, press tour, brand collab (cough, cough- Jeremy Allen White x Calvin Klein popped off on OOH), or concert- and there’s few entertainment events anticipated as highly as the Super Bowl halftime show.
LiveNation and Usher know how to leverage a viral moment. Not only did Usher release his latest album and announce a tour days before the game in anticipation of a surge of attention surrounding his Super Bowl LVIII halftime show, the ticketing and entertainment company turned to JCDecaux’s digital advertising capabilities to target the two weeks before and after the event. Located in Miami International Airport the campaign features the date and time of Usher’s Miami shows.
Not only is this campaign well timed- it’s also well placed. With 92% of SuperBowl tickets sold to attendees coming from outside of Nevada, airport advertising is an exceptional way to reach fans already primed for Super Bowl related news.