Digital Brands, which are created and exist solely online as direct-to-consumer brands, require a significant ad presence to compete for consumers' awareness
While digital brands often use digital marketing tactics native to their online format, many brands have taken to harnessing the power of out of home by placing themselves to their customers offline.
With inventory in metros like New York, Boston, Chicago, and San Francisco, JCDecaux can help digital brands place themselves into their customers daily routines. The unskippable nature of OOH takes advantage of the customers focus, something that digital marketing must spend a great deal fighting for. Advertisers also benefit from the perks of digital advertising- like targeting and programmatic flexibility- without falling prey to the clutter and distraction that comes with online advertising.
Companies like Snapchat, Instagram, and Apple have been utilizing JCDecaux's out of home to promote brand awareness to large and varied audiences and increase engagement! With strategic placements and repeat visibility, these brand names become engrained into the lives of busy consumers, increasing likelihood to engage with top-of-mind companies.
Although Digital Brands thrive on the internet, there is a significant benefit for companies to live in their customer's lives where they can continue to see growth when their customers are not looking at a screen.