Ensure your alcoholic offerings are top-of-mind with JCDecaux's digital and static spectaculars across our airport networks.
Airport passengers are a captive audience uniquely receptive to advertising messages. With extended dwell times and many ways to spend, advertising in airports is the ideal way for alcohol and beverage advertisers to make an impact, drive point-of-purchase decisions, and create lasting brand relationships.
The North American airport duty-free liquor market was valued at US $892 million in 2024 and is expected to reach US $1.5 billion by 2030. Liquor & tobacco as well as food & beverage accounted for 34% and 27%
Our dominant platform located throughout highly trafficked terminals ensures your brand is top-of-mind as consumers travel throughout the airport. With bars, restaurants, and other alcohol vendors throughout the terminal, our network leads by passers directly to their point of purchase.
JCDecaux Airports also offer the exciting opportunity for advertisers to build out custom exhibit spaces! This is the perfect opportunity for alcohol brands to connect with consumers, giving them the opportunity to interact with your product on a personal level. Data reveals that in the alcohol sector, tasting events can drive huge sales lift, with an average of 475%
At Miami International Airport, JCDecaux exhibit programs offer the ability for advertisers to run sampling programs, where passengers can actually test out brands in the airport space.