Street to Seat: Restaurants Use OOH to Fill Tables

In a city renowned for its rich culinary identity, restaurants are using JCDecaux’s street-level digital network to stand out from the competition and connect with customers at the right moment. Across all our street markets, these vibrant displays serve as digital invitations, sparking appetite and action.

Sit-Down Restaurants: From Awareness to Action

Benihana is using JCDecaux’s digital CIPs as a waypoint, guiding prospective diners to the nearest location just as they’re deciding where to eat. Meanwhile, Potbelly has embedded interactive QR codes into their creative, offering passersby access to exclusive promotions with a simple scan. These strategies fuse convenience with visibility, creating meaningful engagement with time-pressed consumers. According to the 2025 OAAA-Harris Poll, 71% of consumers recall seeing OOH ads for sit-down restaurants, and 86% of those took action—including visiting the restaurant or browsing the menu online.

Static OOH placements also play a critical role in this strategy. For example, Hibachi Grill in NYC is using 100% share-of-voice static ads in the Bronx, effectively reaching consumers where they live and prompting visits at the neighborhood level.

Quick Service Restaurants: Fast Impact, Proven Conversion

Quick service restaurants (QSR) are tapping into JCDecaux’s OOH network to drive measurable impact. Dunkin’s digital billboard campaign in Chicago promotes its cold brew lineup during peak commuting hours, while Just Salad uses static street furniture to advertise value-packed meal deals that drive immediate foot traffic. The impact is clear, nearly 9 in 10 recent viewers engaged with a QSR OOH ad, and 67% of those who saw one made a purchase at a physical location.

Message content also matters—34% of U.S. consumers find OOH QSR ads about price promotions as the most relevant, and 32% say the same about ad messages highlighting new food or drink offerings. This proves quick service restaurants can capitalize on JCDecaux’s OOH network to drive real-world results.