Chicago is a huge market for urban renters- in fact, the city’s renting population exceeds that of homeowners (56%), and the trend is expected to continue amid rising home prices. This on its own is enough of a reason for renowned renters insurance company Lemonade to double down on its Chicago marketing strategy.
Chicago Static Bus Shelter
However, Lemonade has expanded its services to include coverage for pets, cars, personal belongings and even insurance for homeowners. And with these expanded services come new customer prospects – all of whom can be reached and primed with JCDecaux OOH ads via high reaching, public-facing street furniture and billboards.
Chicago Static Bus Shelter
Chicago Static Bus Shelter with Wrap
Bus Shelters and Billboards Achieve Mass Reach
Across some of the busiest streets and most iconic urban neighborhoods in the country, Lemonade is activating eye level bus shelter ads to amplify their insurance offerings among a diverse audience including apartment and home renters of all ages not to mention pet and car owners who could also benefit from affordable and easy-to-navigate insurance.
Similarly, Lemonade is leveraging JCDecaux’s exclusive DOOH coverage on Chicago expressways to reach on-the-move drivers as they travel into, out of and around the city- particularly beneficial for engaging car owners who could benefit from Lemonade’s new auto insurance services.
Chicago Digital Billboard
JCDecaux bus shelters and billboards make up a vast OOH network where even a relatively small number of strategically placed ads can make for a highly impactful campaign with probable repeat exposure as viewers make their way across the market. And so, activations like Lemonade’s are ideal for showcasing a multifaceted message that highlights several brand benefits.
Chicago Static Bus Shelter
JCDecaux Innovate: Custom, Unique and Memorable Outdoor Marketing
Unlike print, TV or mobile ads, OOH stands out – literally. The on-street physicality of JCDecaux outdoor ads and our unique Innovate offerings means brands can take visual impact to the next level. Lemonade took advantage of JCDecaux OOH expertise to execute a collection of custom-built 3D bus shelter roof buildouts and vinyl wrapping of the back panels that create a billboard-like effect at eye level.
Explore more of our standout Innovate OOH capabilities here!