JCDecaux recently partnered with two leaders in the audio space, Patreon and Spotify, to demonstrate the relationship between OOH and the booming audio content market. By leveraging our premium assets in key markets, JCDecaux helped connect Spotify and Patreon with their target audiences at precisely the right moments and locations.
Patreon Targets the Podcaster Community in Dallas
Patreon, a leader in creator monetization, set its sights on Dallas to capture the attention of attendees of the annual Podcast Movement Conference. With up to 15,000 podcasters, creators, and industry professionals converging on the Gaylord Texan, the campaign was designed to highlight Patreon's role in helping creators build sustainable businesses.
The campaign utilized strategically placed assets throughout the Dallas Fort Worth International Airport (DFW), showcasing two popular podcasts Two Idiot Girls and Esquela De Nada. These ads were placed on all 16 of DFW’s digital spectaculars throughout the airport reaching 100% of the airport audience. With over 584.1 million podcast listeners worldwide in 2025 and 4.52 million podcasts available, the audio content market is experiencing explosive growth. The timing and placement were crucial, capitalizing on the high concentration of industry professionals and enthusiasts in the Dallas-Fort Worth area. By placing their message in the heart of this community, Patreon effectively positioned itself as a vital tool for the next generation of podcasters.
Spotify in LAX: Capturing the Traveler's Attention
Spotify, a dominant force in the audio content industry, leveraged JCDecaux’s Gateway Digital network with full terminal coverage across Los Angeles International Airport (LAX) to promote its extensive audiobook library. The campaign was a strategic move to capitalize on the average of 2.5 hours of passenger dwell time in airports.
JCDecaux research shows that 9 out of 10 flyers act after noticing OOH ads, making our airport networks perfectly positioned to drive success in campaigns that are designed to prompt immediate downloads. By featuring notable authors like Stephen King and Taylor Jenkins Reid, Spotify tapped into the popularity and draw of these literary gurus and the high-value traveler demographic. The campaign's timing was particularly impactful, coinciding with the Los Angeles Literature Festival, the largest book festival in the U.S., which attracts over 150,000 visitors.
OOH As the Visual Anchor for a Multitasking World
In a world where multitasking is the norm, especially among Gen Z, out-of-home (OOH) advertising has become a powerful tool for driving engagement. By acting as a visual anchor that complements audio content, OOH campaigns capitalize on consumers' widespread habit of using multiple screens simultaneously. The placements of LAX’s gateway digital network and DFW’s digital spectaculars were highly strategic, reaching 81 million passengers annually. These successful partnerships show OOH is no longer just for brand awareness but a catalyst for direct, meaningful connections with active consumers.
For more on Spotify’s presence in Chicago, read here: Spotify Amplifies Roadtrip Utility with OOH | JCDecaux