JCDecaux street furniture advertising offers brands unmatched on-street access to an expected 40,000+ convention attendees in New York City.
The National Retail Federation’s flagship event, “Retail’s Big Show” is back at Manhattan’s Javits Convention Center! This week, tens of thousands of retail, tech, and supply-chain experts are gathering in New York to network, present, and discover the latest industry trends and forecasts. With only a brief three-day window to leave an impression on attendees, presenting brands are boosting their visibility with city-wide Out-of-Home advertising.
The NRF annual convention is a high-competition environment with industry newcomers and established leaders going above and beyond to stand out. To gain an upper hand, exhibiting brands like Paze and Shopify are leveraging street level ads across Midtown that reach viewers before they even step foot into the Javits Center. This early engagement compliments their on-site presence and enables more seamless retention and recall of their most important brand messaging.
Networks like JCDecaux street furniture enable a campaign to establish connections with its target viewers at multiple real-life touchpoints with likelihood of repeat exposure throughout the day. This ability is particularly valuable during special events where attendees are in-market for an extended period of time, traveling back-and-forth between a primary venue, parallel events around the neighborhood, hotels, and transportation hubs.
We leverage Placer.ai mobile signal data to gain insights on where our advertisers’ target ad viewers spend their time during special events like the NRF convention when they’re not inside the venue. What this data proves is that special event attendees are not idle but rather highly mobile, and that JCDecaux media is perfectly positioned to reach them at eye level wherever they spend their time.
In New York City, Chicago, Boston and San Francisco, JCDecaux maintains high-quality OOH networks which include the cities’ largest street level advertising. These networks span all neighborhoods to enable full market reach with diverse targeting opportunities, including dense coverage of the nation’s most important employment centers.
For brands looking to stand out as a credible authority within their industry and maintain a competitive edge amid a rapidly changing business landscape, OOH is a no-brainer solution. It’s cost-effective, generates real-life intrigue and action, and allows brands an opportunity to connect with prospective customers where they’re most likely to be influenced.
Explore how leading advertisers across industries are leveraging the hype and turnout of special events with high-impact OOH campaigns in our category showcase.
