Curated by the Public Art Fund, On the Flip Side transforms JCDecaux bus shelters across NYC, Boston, and Chicago into open-air galleries, leveraging the unmatched reach of OOH to bring art directly into the everyday flow of life.
From February 4 to April 5, 2026, JCDecaux bus shelters across New York City, Boston, and Chicago are showcasing On the Flip Side, a public art exhibition compiled by Public Art Fund Assistant Curator Jenee-Daria Strand. Featuring six visionary photographers (Kennedi Carter, Louge Delcy, Camila Falquez, Ruby Okoro, Dana Scruggs, and Juan Veloz), the exhibition brings fine art photography into one of the most visible urban advertising formats: OOH street furniture.
Camila Falquez Arewa VI, 2025 Photo: Olivia Moon Photography, Courtesy of Public Art Fund, NY.
Known for their work across commercial campaigns, magazines, and billboards, these artists transition fluidly between commercial and fine art practices. On the Flip Side “flips” this relationship, placing deeply personal and conceptual work into bus shelters typically reserved for advertising. The result transforms everyday transit infrastructure into intimate spaces for reflection, inviting commuters and pedestrians to encounter contemporary photography in unexpected contexts.
Dana Scruggs Untitled, 2025 Photo: Amy Aiello, Courtesy of Public Art Fund, NY.
This exhibition reflects JCDecaux’s broader commitment to democratizing access to art. By placing cultural programming within public infrastructure, we are reimagining urban space as an open-air gallery that is free, accessible, and integrated into the rhythms of daily life. The siting of the exhibition prioritizes high-visibility placements in underserved communities as part of the JCDecaux-Public Art Fund partnership bringing two exhibitions each year of original art curated for the bus shelters. Thus, rather than requiring audiences to visit museums and galleries, On the Flip Side meets viewers where they already are: commuting, walking, and navigating the city.
Juan Veloz Roots of Glory, 2025 Photo: Olivia Moon Photography, Courtesy of Public Art Fund, NY.
In doing so, the exhibition highlights the evolving role of OOH media. Beyond marketing, street furniture can serve as civic infrastructure that fosters creativity, representation, and cultural dialogue, with its public framework doubling as a community-building tool and platform. The participating artists explore themes of identity, place, and collective futures, creating moments of reflection within spaces defined by motion and routine.
Louge Delcy King Cowrie, 2025 Photo: Olivia Moon Photography, Courtesy of Public Art Fund, NY.
Ultimately, On the Flip Side demonstrates how public infrastructure can do more than deliver messages: it can shape cultural experience. By harnessing the reach and accessibility of OOH, JCDecaux and the Public Art Fund transform everyday urban encounters into opportunities for connection, creativity, and public engagement.