For the first time, advertisers will now be able to activate programmatic campaigns on some of JCDecaux’s largest screens. These high-impact digital displays are available now across two of the busiest airports in the nation, Los Angeles International Airport (LAX) and Dallas Fort Worth International Airport (DFW). Across the two airports, these sites reach an average of over 13 million passengers each month.
Bringing our Digital Spectaculars to programmatic advertisers is a new step towards giving brands the widest breadth of customization and targeting for campaign planning possible. Compared to our full-airport digital networks (Prestige Digital and Gateway Digital Networks), which are known for high frequency and full airport domination, our large format digital sites are strategically positioned in key pulse points to make a big impact and capture the most traffic possible at each site. According to Geopath, these impact of these screens’ size and placement translates to 116% more impressions delivered with the average digital spectacular compared to a Prestige Digital or Gateway Digital site.
Los Angeles International Airport | Bridge Media Band
Dallas Fort Worth International Airport | Digital Spectacular
JCDecaux works with a wide variety of Demand Side Providers (DSPs) as well as directly with brands through managed service to help advertisers target the airport environment with ease, flexibility, and scale. This new expansion into the airport environment provides more access than ever before to premium audiences in this uniquely brand-safe and trusted space.
Read more about JCDecaux’s Programmatic Digital Out of Home.